Luma Soap Variety Pack

For this project, I designed a soap variety pack from concept to final execution. The assignment required creating three physical prototypes, developing a cohesive brand identity, and designing packaging for each individual soap as well as the outer box that holds the set. I explored how visual systems can unify multiple products while still allowing each scent to feel distinct. Through typography, color, and layout, I created a consistent yet flexible design language. The final outcome balances branding, functionality, and shelf appeal, resulting in a packaging system that clearly communicates product differences while maintaining a strong, cohesive identity across the entire set.