Snuggle Stitch Business

Snuggle Stitch is a branding project for a crochet plushie business that reimagines handmade craft through a bright, playful, and contemporary visual identity. Inspired by the warmth of crochet and the personality of handmade plushies, the project includes a logo system, packaging, website design. It draws from the history of crochet as a traditional craft while presenting it in a way that feels modern, youthful, and collectible.

This project matters because it shows how thoughtful design can elevate handmade objects and help audiences see crochet as current, expressive, and design-forward. Research into toy packaging, contemporary branding, and handmade craft businesses helped shape the project’s visual direction and audience appeal.