Restaurant Logotype & menu design

This project focused on creating a complete brand identity and menu system for Kumquat Café, a vegan and vegetarian restaurant centered on sustainability and clean eating. Through audience research and brand development, I designed a minimalist logotype and four cohesive menus for entrees, drinks, desserts, and appetizers. Using strong typographic hierarchy, color, imagery, and white space, the layouts enhance readability and reinforce the café’s modern, eco-conscious identity. The menus highlight diverse plant-based offerings while creating a welcoming customer experience. This project explored typography as both a communication tool and a key element of visual storytelling.