Brook Vale Vineyard: Wine Branding System

This project focuses on developing a comprehensive visual identity for Brook Vale Vineyard, including logo design, wine labels, and supporting promotional collateral. The objective was to capture the distinct personalities of two wines—a bold, traditional Malbec and a vibrant, contemporary Chardonnay—while maintaining cohesive branding. Through research on wine industry standards, target audiences, and competitor analysis, I created a balanced visual system combining elegance and playfulness. The labels use typography, color, and tone to differentiate each wine, while coasters and hang tags enhance customer interaction and shelf presence. The final outcome presents Brook Vale as an elevated yet approachable brand in the retail wine market.