Federico's Menu Design

This project focused on transforming a dense block of menu text into a visually engaging and easy-to-navigate layout. Using Adobe InDesign and Illustrator, I designed an 8.5 × 11 spread for Federico’s that emphasizes clarity, hierarchy, and balance. Through careful use of typography techniques such as leading, kerning, paragraph styles, and character styles, I created a structured system that guides the viewer seamlessly across sections. The soft purple color palette adds a refined, cohesive feel while maintaining readability. The final design highlights how thoughtful typography can elevate a functional menu into an aesthetically pleasing and user-friendly experience.